Popsixle Solutions for brands with regulated product brands

How Popsixle can solve tracking issues for products that trigger Meta's data restrictions

Health & wellness businesses weren't the only sites affected by Meta's enforcement of data privacy policies starting in January 2025 -- Meta's data restrictions and event blocking also extended to brands with products that are "regulated" or trigger sensitive keywords, such as hemp-derived drinks or intimacy products. 

Popsixle solves the data restrictions for these regulated brands by incorporating some of the same strategies of our health & wellness solutions (learn more here).

The strategy of Domain Masking using an interstitial landing page has proven to be especially helpful for brand with hemp-derived products. Here's an overview of how works: 

• Popsixle customers start by creating a new domain without sensitive keywords. That way, ad traffic can be driven to the new domain, then redirected to the main site. 
• By linking the landing page to the Popsixle App settings, our connection can then track a full funnel from both domains.  The data is unified across both sites through Popsixle’s code snippet.

Here's how to set it up:

Part 1: Set up the app:

1. Install the Popsixle App for your store: click the link to install the Popsixle App in Shopify https://apps.shopify.com/popsixle 

   1. Not using Shopify? Send an email to success@popsixle.com to request an assessment from our team and we'll follow up with next steps. 

2. Complete onboarding in the app: Once Popsixle is installed, follow the prompts to complete onboarding in the app. Use this guide to help: Installing & Onboarding the Popsixle App.

Part 2: With onboarding complete, you'll gain access to the dashboard in the app to update the settings with your complaint interstitial landing page.

If you need help creating a domain to use as an interstitial landing page, send an email to get support from our team

1. Add your interstitial landing page to the app's settings: Add the domain of the landing page to the app's Domain Settings (you may notice the link will be shortened or lose a backslash, etc.)  
2. Add Popsixle's code snippet to the landing page: Copy the Landing Page Custom Code Snippet in your app's Account Settings, then add it to the landing pages you need Popsixle to track (either directly in the body of the page or via GTM or CMS template you are using)
   1. You'll know the code has been added successfully if you can see Popsixle's token loaded in your site's console. To check, right-click on your page, select "Inspect", then click into Console to check for the icnon: 
       

Part 3: Add the interstitial landing page domain to the app’s Health Data Settings:

Go into the Popsixle App’s Health Data Settings to enable our Domain Override feature, which will ensure all of your data is being sent to Meta from a compliant domain that won’t get flagged or blocked

Part 4: Now connect Popsixle to your Meta ads!

1. Follow the guide to connect Popsixle to your Meta ads: How to add a Popsixle-Meta Ads Data Connection
2.  ‼️ Important! Make sure to comply with the best practices for a Popsixle-Meta connection:  
   1. Turn off data sharing - the standard Meta pixel and Shopify Facebook data sharing settings to prevent leakage of event data from any non-compliant pages (How to turn off data sharing in Shopify for Meta)
   2. Ensure there are no other data connections running
   3. Check Meta Events Manager:
      1. Check to see if there is an Allow or Block list in your account settings in Meta Events Manager, and edit according to these best practices
      2. Make sure all Popsixle events are verified

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The Popsixle team is ready to support you with this process! If you have questions or need support working through the steps above, send an email to success@popsixle.com to get help. 

We're committed to helping you solve the data tracking issues in your account to restore blocked data and achieve better ad performance & accuracy with Popsixle's advanced data connection.

Check out our guide for everything you need to know to get the best results with Popsixle: You’re live with Popsixle – what happens next?