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      Meta Compliance: Plan and Launch a Compliant Landing Page

      A no-code blueprint for Shopify brands in regulated spaces (CBD / hemp, health & wellness, etc.).

       

      This guide is for educational purposes only and is not legal advice.

      Why a Separate, “Clean” Domain?

      Meta scans every destination URL and treats it just like your ad creative. If the page (or even the root domain) contains restricted terms, medical claims, or checkout links for prohibited products, your entire ad account can be flagged. A fresh domain keeps that risk isolated. 

       

       

      Choose & Verify Your New Domain

      Step Action
      1️⃣ Register a short, brand-neutral .com (example: zenbotanics-info.com).
      2️⃣ Add the domain in Business Settings › Brand Safety › Domains and complete Meta’s TXT-record or HTML-file verification.
       

      Pro-tip: Don’t reuse any sub-domains of your main site—the whole root is scanned.

      Content Sanitization Cheat-Sheet

      A. Hemp / CBD Landing Pages

      Do Don’t
      ✅ Mention indirect benefits like "chill out" ❌ Use “THC,” "CBD", “weed,” or consumption verbs.
      ✅ Show lifestyle or product shots only ❌ Depict ingestion, rolling joints, or smoke.
      ✅ Place a few call-to-action buttons ("Shop Now", "Learn More", etc) that drive to your full website ❌ Include your actual products or checkout
       

       

      B. Health & Wellness Landing Pages

      Do Don’t
      ✅ Use generic terms like "feel healthier" ❌ Use any prohibited medical/condition keywords
      ✅ Use supportive, body-positive language. ❌ Show “before/after” that implies shame.
      ✅ Provide helpful educational resources. ❌ Promise miraculous cures or guaranteed results.
       

      Wireframe Template (Section-by-Section)

      Zone What It Contains
      Hero Brand logo, 1 clean product shot, headline (“Plant-Based Support for Daily Calm”).
      Benefits Trio Three short bullets (≤ 12 words each). No disease wording.
      Primary CTA “Shop Now” button → your main Shopify domain.
      Footer Contact email, terms, privacy.
      Examples of compliant landing pages:

      https://woodstockbevs.com/ → https://woodstockgoods.co/

      https://drinkahouseplant.com/ → https://drinkhouseplant.com/

      https://moonwalkelixirs.com → https://drinkmoonwalk.com/

      https://hangoutwithoutthehangover.com/ → https://drinkcantrip.com/

      https://drinknowadays.com/ → https://trynowadays.com/collections/


      Plan the Click Journey & Analytics

      Goal How
      Keep Meta blind to the “real” store. All ads link only to the clean domain.
      Preserve attribution. When user clicks CTA → Popsixle will session-stitch and fire events from the clean domain once you enable domain masking (next article).
      Track quality traffic. Install a brand-new Meta Pixel on the landing page now; you’ll connect Popsixle later.
       

      Heads-up: Using your old pixel can resurface past policy flags. Start fresh.

      Next Up → Launch & Verify (Link)

      You’ve mapped the domain, copy, and layout. In the next guide we’ll:

      1. Publish the landing page in Shopify (or Webflow/Unbounce).

      2. Install the new pixel and verify real-time events.

      3. Connect your Popsixle account for domain masking & session stitching.

        This article is part of a series:

         

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