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      Meta Compliance: Stop Ad Rejections Before They Happen

      A plain-English walkthrough of Meta’s three key policy areas, Popsixle’s ad-assessment tool, and what to do when something still gets flagged.

       

      Note: this content is informational only and not legal advice.

      General Best Practices

      Meta rejects any ad it considers misleading, deceptive, or predatory. Keep these simple rules in mind first.

      Do Don’t
      ✅ State the real price, features, and limitations. ❌ Hide fees, bait-and-switch, or exaggerate results.
      ✅ Use authentic testimonials you can prove. ❌ Use fake social proof (“As seen on Shark Tank…”).
      ✅ Target only people who can legally buy the product. ❌ Target minors for age-restricted items.
       

      Full policy: Meta Ad Standards – Unacceptable Business Practices (link)

       

       

      Hemp / CBD (Drugs & Pharmaceuticals)

      Cannabis-derived products are “restricted.” Ads may run only under tight rules.

      Do Don’t
      ✅ Promote hemp or CBD products with ≤ 0.3 % THC. ❌ Use hard keywords like “THC”, "CBD", or “cannabis.”
      ✅ Target 18 + U.S. audiences ❌ Target anyone under the legal age.
      ✅ Use lifestyle imagery and indirect wording. ❌ Show consumption (puffing, rolling, ingesting).
      ✅ Send traffic to a clean, compliant landing page. ❌ Link straight to a store that sells THC goods.
       

      Full policy: Meta Ad Standards – Drugs & Pharmaceuticals (link)

       

       

      Health & Wellness

      Weight-loss, supplements, fitness, and cosmetic need to use care when treating certain diagnosable conditions. Meta flags based on keywords.

      Do Don’t
      ✅ Use supportive, body-positive language. ❌ Show “before/after” that implies shame.
      ✅ Provide helpful educational resources. ❌ Diagnose or mention medical conditions.
      ✅ Reference benefits in an aspirational way. ❌ Promise miraculous cures or guaranteed results.
      ✅ Send traffic to a clean, compliant landing page. ❌ Link straight to a store packed with medical keywords.
       

      Full policy: Meta Ad Standards – Health & Wellness (link)

       

       

      Scan Every Creative with an Ad-Assessment Tool

      Use this low cost tool to pre-assess your ads before publishing them. Link to Tool

      1. Upload your draft image + primary text.

      2. Risk Score appears (0–10).

      3. Review Flags highlight risky words or visuals.

      4. Apply Edits until your score is ≤ 5.

      5. Publish ads with greater confidence. 

       


      What to Do If You Still Get a Rejection

      1. Read the reason in Account Quality.

      2. Submit for an appeal only if you are confident there was a mistake - avoid multiple rejections.

      3. Edit and Resubmit a more compliant version of your ad.

      4. Escalate via Support Chat with the Case ID.

      5. Log patterns to avoid repeat strikes and account bans.

       

       

      Stay Compliant Long-Term

      • Re-scan creatives before every launch—policies change.

      • Audit landing pages quarterly for new banned terms.

      • Monitor Events Manager › Diagnostics: policy flags can surface there first.

      • Next: Plan & Wireframe a Compliant Landing Page → (link)

      This article is part of a series:

       


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