Read on to learn about what impact to expect after disconnecting Popsixle
Review the information below so you're aware of what to expect after disconnecting Popsixle, whether you're cancelling your subscription or ending a free trial.
Important note: results after disconnection and the process to re-connect Popsixle may vary depending on your account's installation version/timing. Please reach out to our team via email if you're not sure if your account was updated with the latest version of Popsixle (launched in August 2024).
What happens at shut-off:
When Popsixle is on, the connection is sending a high volume of premium data from your site to your ad platform (ie. Meta) in real time, which optimizes machine learning to give your ads the best reach and performance.
Once Popsixle is turned off, the data connection is no longer processing and restoring events for your site. This means your brand's performance is susceptible to the drawbacks of less-advanced data connections (as it was prior to Popsixle support), such as data loss -- and therefore Facebook could return to dropping 60% of data from opted-out iOS14 users.
Essentially, turning Popsixle support off can mean that whatever improvements your site experienced during Popsixle support can reverse.
Depending on the size of your business, you could expect to see changes quickly or 7-10 days after shutoff: similar to how it takes 100-1000 processed purchases events for Popsixle to fully ramp, it could take 100-1000 purchases after Popsixle is shut off before your Meta account fully adjusts to the missing Popsixle data.
Here’s how the dimensions of performance can be affected:
- Reporting Accuracy: the absence of Popsixle's data restoration and codes may affect the accuracy of your reporting, because Facebook AI will use data modeling to fill in missing data, which can lead to inaccuracies in ad attribution and even over-reporting. Learn more in our guide: Improving Attribution Accuracy with Popsixle
- Account Stability: with a consistent flow of premium data running to your ads (plus advanced session-matching and features like our PRO code) Popsixle's connection helps to stabilize your performance and minimize volatility. Without it, your account might experience more performance fluctuations, which can impact growth and efficacy.
- Ad Efficiency: stopping Popsixle's data processing and event restoration may lead to a drop in ad efficiency. With ads no longer empowered by premium data, they will not have the same reach, and therefore a decreased ability to maximize your spend. As your account adjusts to non-Popsixle data over 7-10 days, you could start to see a decrease in Return on Ad Spend (ROAS) and an increase in Cost Per Purchase.
- Growth: Popsixle's support can contribute to your site's growth by providing precise data and ensuring ad efficiency. Without it, you might notice slower growth or more challenges in scaling your business.
Testing a shutoff
For the reasons above, you may choose to turn off Popsixle as a second test of efficacy to feel more confident about Popsixle’s impact to your ad performance and business . Take note of attribution accuracy, performance metrics and Events Manager data before turning off support, then measure progress over 1-3 weeks with Popsixle off. Our team can support you with a shutoff test by sharing post-shutoff comparison reports.
Turning Popsixle back on:
You can resume Popsixle at any time, but the process to re-connect will depend on the version/timing of your original installation (before/after the launch of the Popsixle App in April 2024). If you are unsure which version you site was supported with, please reach out to our team with an success@popsixle.com.
- If your Popsixle support was installed prior to April 2024: Reach out to our team via email if you're ready to reconnect Popsixle, and we'll assist you with reinstalling with our new Popsixle App in Shopify, which offers upgraded Popsixle code and these features:
- expanded Popsixle support to TikTok and Google
- improved data accuracy with fully-aligned server and browser events
- a feature to help you optimize your campaigns to target new customers
- more options to add customized logic & custom events for advanced campaign support
- If your brand was previously supported with the Popsixle App via Shopify Admin: you can simply reinstall the app to reconnect Popsixle (click here for the installation page), but we advise sending a follow-up email to our team so we can run a check for successful install.
Moving forward without Popsixle:
We’re in support of what’s best for you and your site/brand. If Popsixle support is not right for you at this time, please know that we’d be happy to support you in the future.
Once Popsixle turns off on your site, there’s really no action needed from you to “undo” the onboarding process, but you may choose to make some changes:
- If you followed our recommended best practice to turn off a server-to-server connection (like Shopify-CAPI), you could turn it back on
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For Shopify-CAPI, you can turn the connection back on by switching the setting back on (either from "off" to "on," or from Conservative to Enhanced/Maximum). You can follow the steps in the linked guide, doing the reverse action of switching the connection "on" to the higher setting: How to turn off a Shopify-CAPI connection
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- If you added the domain “pop6serve.com" to the Allow List in your account's Facebook Events Manager, you may want to remove it from the list
- If you wish to receive post-Popsixle performance changes in the 1-2 weeks after shutoff, or plan to reconnect Popsixle in the future, you'll want to make sure to keep Popsixle's access to your ad accounts intact (otherwise you can decide to revoke Popsixle access). Rest assured, we respect your privacy and only use this information to support your site.