Read on to learn about what impact to expect after disconnecting Popsixle
Review the information below so you're aware of what to expect after disconnecting Popsixle, whether you're cancelling your subscription or ending a free trial.
Important note: results after disconnection and the process to re-connect Popsixle may vary depending on your account's installation version/timing. Please reach out to our team via email if you're not sure if your account was updated with the latest version of Popsixle (launched in August 2024).
Overview:
What happens at shut-off:
When Popsixle is on, the connection is sending a high volume of premium data from your site to your ad platform (ie. Meta, TikTok and Google) in real time, which optimizes machine learning to give your ads the best reach and performance.
Once Popsixle is turned off, the data connection is no longer processing and restoring events for your site. This means your brand's performance is susceptible to the drawbacks of less-advanced data connections (as it was prior to Popsixle support), such as data loss from opted-out iOS14 users. For example, lesser connections like Shopify-CAPI allow for 60% of your data being dropped when sent to Meta.
Essentially, turning Popsixle support off can mean that whatever improvements your site experienced during Popsixle support can reverse.
Here’s how the dimensions of performance can be affected:
- Reporting Accuracy: in the absence of Popsixle's constant stream of high quality data (thanks its data restoration capability and remapping code), your account will be susceptible to data loss, which forces your ad platform to rely on inaccurate data modeling to fill in missing data. This can lead to over-counting in Events Manager and performance misattribution like over-reporting. Learn more in our guide: Improving Attribution Accuracy with Popsixle
- Account Stability: with a consistent flow of premium data running to your ads (plus advanced session-matching and features like our PRO code) Popsixle's connection helps to stabilize your performance and minimize volatility. Without it, your account might experience more performance fluctuations, which can impact growth and efficacy.
- Ad Efficiency: stopping Popsixle's data processing and event restoration may lead to a drop in ad efficiency. With ads no longer empowered by premium data, they will not have the same reach, and therefore a decreased ability to maximize your spend. As your account adjusts to non-Popsixle data over 7-10 days, you could start to see a decrease in Return on Ad Spend (ROAS) and an increase in Cost Per Purchase.
- Growth: Popsixle's support contributes to your site's growth by providing precise data and ensuring ad efficiency. Without it, you might notice slower growth or more challenges in scaling your business.
Depending on the size of your business, you could expect to see changes quickly or 7-10 days after shutoff: similar to how it takes 100-1000 processed purchases events for Popsixle to fully ramp, it could take 100-1000 purchases after Popsixle is shut off before your account fully adjusts to the missing Popsixle data.
Monitoring data after a shutoff
For the reasons above, you may choose to disconnect Popsixle as a second test of efficacy to feel more confident about Popsixle’s impact to your ad performance and business. To run a "shutoff test," first take note of attribution accuracy, performance metrics and Events Manager data before turning off Popsixle, then measure progress over 1-3 weeks with Popsixle off. Our team can support you with a shutoff test by sharing post-shutoff comparison reports.
Reconnecting Popsixle:
You can resume with Popsixle at any time, but keep in mind the process to re-connect will depend on the version/timing of your original installation (before/after the launch of the Popsixle App in April 2024). If you are unsure which version you site was supported with, please reach out to our team with an success@popsixle.com.
- If your Popsixle support was installed prior to April 2024, our team will guide you to reinstall with our most updated Popsixle App. When you're ready to reconnect Popsixle, reach out to our team via email and we'll assist you with reinstalling with our official Popsixle App in Shopify, which offers upgraded Popsixle code and these features:
- expanded Popsixle support to TikTok and Google
- improved data accuracy with fully-aligned server and browser events
- a feature to optimize your campaigns to target new vs. returning customers (plus more options to add customized logic & custom events for advanced campaign support)
- If your brand was previously supported with the Popsixle App via Shopify Admin you can simply reinstall the app to reconnect Popsixle (click here for the installation page), but we advise sending a follow-up email to our team so we can run a check for a successful install or update you on any changes to our support
Moving forward without Popsixle:
We’re in support of what’s best for you and your site/brand. If Popsixle support is not right for you at this time, please know that we’d be happy to support you in the future.
Once Popsixle's connection turns off on your site, there’s no other action needed to off-board Popsixle support, but you may choose to make some changes to re-connect a former data connection:
- Off-boarding Popsixle support for Meta & TikTok: If you followed our recommended best practice to turn off a server-to-server connection (like Shopify-CAPI), you could turn it back on
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Turning Shopify-CAPI back on for Meta: you can turn the connection back on by switching the setting back on (either from "off" to "on," or from Conservative to Enhanced/Maximum). You can follow the steps in the linked guide, doing the reverse action of switching the connection "on" to the higher setting: How to turn off a Shopify-CAPI connection
- Turning Shopify-CAPI back on for TikTok: If you kept Popsixle's TikTok browser events "off" in your dashboard's Shop Settings, you may only need to switch your TikTok-Shopify channel setting back to Enhanced/Maximum.
- If you turned off data sharing using a "dummy pixel" according to the steps in our guide How to turn off the Shopify-TikTok CAPI connection for Popsixle, you'll need to switch TikTok's data sharing from the "dummy pixel" to your account's original TikTok pixel supporting your campaigns. Click into the guide to review the steps and reverse the settings.
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- Off-boarding Popsixle support for Google: If you switched Popsixle's conversion action setting from its default "Secondary" to "Primary," you'll likely want to re-assign the Primary setting back to its former conversion action.
Other changes to your settings:
- If you added the domain “pop6serve.com" to the Allow List in your account's Facebook Events Manager, you may want to remove it from the list
- If you wish to receive post-Popsixle performance changes in the 1-2 weeks after shutoff, or plan to reconnect Popsixle in the future, you'll want to make sure to keep Popsixle's access to your ad accounts intact (otherwise you can decide to revoke Popsixle access). Rest assured, we respect your privacy and only use this information to support your site.