Step-by-step guide to add a Google Ads data connection to your Popsixle account.
Our goal at Popsixle is to make it easy for you to get the most from your data so you can optimize your ads with Meta, TikTok and Google. Follow the steps below to add the Popsixle-Google connector to the Popsixle App.
Pre-requisite: you must be using the latest code base and Popsixle version, released in July 2024, to gain access to the Google Ads data connection feature. If you are unsure what version you are on please reach out to our team at success@popsixle.com
Here are step-by-step instructions to share Google Ad account access with Popsixle.
Step 1. Log into your Google Ads Account by going to ads.google.com
Step 2. Add the popsixle.com domain as an allowed domain.
- 2A. Go to Admin > Access & Security
- Select the Security > Allowed Domains sub-section and add "popsixle.com" as an Allowed Domain
Step 3. Grant account access
Go to Admin > Access & Security > Users and click the plus button to add a user. Enter the email "team@popsixle.com" and grant Standard access with Access Expires set to "Never"
Next steps:
The Popsixle-Google connection is very low-risk to turn on and try.
Once you've followed the steps above allowing Popsixle to connect to your Google ads, our team will make the initial connection by creating a new tracked conversion action in your Google Account set as a "secondary" action.
- This means the acton can be used for reporting, but doesn’t drive the algorithm or ad optimizations.
- You can monitor the volume and quality of events to build confidence, and we'll check in after after a week live to share the results.
- When you’re ready, we can switch the settings to a primary action so it does drive the algorithm.