Custom events unique to your business are available as a paid add-on for Popsixle subscribers. Learn more below
What are custom events?
Custom events are events that are sent to ad platforms that fall outside of standard events that are always sent via Popsixle such as pageviews, add to carts, and purchases. They could be based on any of the following:
- Specific product types or categories
- User behaviors
- Subscription versus non-subscription purchases
- Purchase frequency
- Lifetime Value
- Or any other way you would like to segment out your users behavior
How does Popsixle create these events?
Since Popsixle is processing data for your entire website it is able act as an intermediary between your store and ad platforms. This allows Popsixle to segment out specific events that occur on your site so they can be sent as a custom event.
How much will custom events cost?
It takes a 30-minute call to discuss your needs and typically 1-2 hours of custom dev work to set this up. One-time fees generally range between $300-600.
How can I setup custom events?
Custom events are currently in a paid beta phase. If you are interested in creating a custom event please setup a meeting with our team here.
Note: Custom events are only available to Popsixle subscribers and are not available during a free trial